Liberally paraphrasing the great American war general Dwight Eisenhower, in war, planning is everything; in battle, plans go out the window. Effective crisis communications demand significant planning. Once you’re in a crisis event, instinctive reaction and reliance on experience take over. This session will help listeners understand Virginia Tech’s crisis communications response to a tragedy for which no one can prepare.
http://www.educause.edu/blog/gbayne/E08PodcastCrisisCommunications/167972
