Tim Brown: Change By Design

Tim Brown

CEO, IDEO; Author, Change By Design

One myth of innovation is that brilliant solutions leap fully formed from the minds of geniuses. In reality, we don’t simply realize solutions; we design them. Design thinking is now being applied to address a wide range of concerns, from delivering clean drinking water to improving airport security and microfinancing.

This program was recorded in front of a live audience at the Commonwealth Club of California on November 9, 2009

http://fora.tv/2009/11/09/Change_by_Design_Tim_Brown_of_IDEO

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