Scientists have long studied why some requests seem to be met with a yes while others get a no. Now, there’s a new development: A study finds that asking for unusual favors can be very effective in getting people to comply.
Tagged with “persuasion” (2)
Usability? Meh. Let’s talk about persuasion. Are you designing serendipity, arousal, rewards and other seductive elements into your applications? We’ll discuss specific ways that sites like Dopplr, iLike and LinkedIn leverage basic human psychology to motivate and shape online behaviors.