“We have to go mobile”. It’s a prevalent phrase in many organizations these days. There’s a clear recognition that mobile is a “thing”. Oftentimes however, exactly what mobile is and the reasons for “going” there aren’t necessarily clear internally. Simply moving your current design to smaller screens or making it responsive without regard to content or context won’t cut it.
There’s no better person to talk about the trends and direction of mobile than Luke Wroblewski. He’s consistently been at the forefront of the mobile design discussion. Through his books and his various talks, he’s advocated a mobile first approach, focusing on what is absolutely necessary and letting that inform the desktop design.
Luke says it’s necessary to look at how your service or product is framed in the broader picture. Most are built upon tradition web structures, and then “mobilized” now that smartphone and tablet growth has exploded. He compares the difference between mobile and PC to that of television and radio. You wouldn’t just drop a radio program onto TV without optimizing it for that platform. The same should be considered for mobile as a medium.