Scientists have long studied why some requests seem to be met with a yes while others get a no. Now, there’s a new development: A study finds that asking for unusual favors can be very effective in getting people to comply.
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In this interview BJ Fogg, Chair of the Second Persuasive Technology conference at Stanford University in Pao Alto, highlights the importance of persuasion, some potential dangers and describes how we are entering a phase of Persuasion 2.0 for websites.
BJ is also the founder of Stanford’s Persuasive technology Lab and author of ‘Persuasive Technology: Using Computers To Change What We Think And Do’ the publication that pretty much defined the field of study and practice that is now known as Captology (Computers As Persuasive Technologies). He also edited ‘Mobile Persuasion: 20 Perspectives on the Future of Behavior Change’, which he co-edited with Dean Eckles.
Age of Persuasion