Karen McGrane – Content Strategy for Mobile » UIE Brain Sparks

Huffduffed by adactio on August 8th, 2012

Your content is visible practically everywhere. Content strategists need to structure content to allow for viewing on an array of devices. What does that mean for your content management system? And what do you need to build into your content to make it flexible and adaptable?

Karen McGrane, author of the upcoming book Content Strategy for Mobile, believes you should deliver great content to wherever your users want to consume it. In her virtual seminar, Content Strategy for Mobile, Karen says that even your organizational structure may need to change in order to facilitate this delivery. There were a ton of great questions from our audience that Karen didn’t have time to answer in the live seminar. She tackles those questions with Adam Churchill in this podcast.

http://www.uie.com/brainsparks/2012/08/08/karen-mcgrane-content-strategy-for-mobile/

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  1. Karen McGrane – Content Strategy for Mobile

    —Huffduffed by briansuda on August 8th, 2012

  2. Karen McGrane – Content Strategy for Mobile » UIE Brain Sparks

    —Huffduffed by irkman on January 25th, 2013

  3. Karen McGrane – Content Strategy for Mobile » UIE Brain Sparks

    —Huffduffed by jaywest on September 10th, 2012

  4. Karen McGrane – Content Strategy for Mobile

    —Huffduffed by roy on August 8th, 2012

  5. Karen McGrane – Content Strategy for Mobile

    —Huffduffed by Seanprice on August 12th, 2012

  6. Karen McGrane – Content Strategy for Mobile » UIE Brain Sparks

    —Huffduffed by dbowling on September 30th, 2012

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  1. Insert Content Here, Episode 4: Karen McGrane on Content Strategy for Mobile | Lullabot

    Jeff Eaton and Karen McGrane discuss the rise of mobile; the challenges of transitioning to reusable content; and Karen’s new book, Content Strategy for Mobile.

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    —Huffduffed by LukeBacon 7 months ago

  2. Karen McGrane – Adapting Your Content for Mobile » UIE Brain Sparks

    As more web capable devices hit the market, designers need to consider where and how their designs will be seen. Unfortunately, the same consideration isn’t always made when it comes to content. With design changing so much in a multichannel environment, content must be structured independent of how it will eventually look.

    Content touches all aspects of a design. Having presentation independent content allows for it to adapt to different screens and devices. Karen McGrane suggests that having the specifics of how the content will be structured in place first, allows for the freedom and flexibility to make the right design choices.

    Karen says that the advent of WYSIWYG editors shifted focus to the wrong things at the wrong time. Content took a backseat to the overall look of the design. Thinking about content first, over how it will appear, helps ensure you’re communicating the right message.

    http://www.uie.com/brainsparks/2013/02/20/karen-mcgrane-adapting-your-content-for-mobile/

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    —Huffduffed by adactio 3 months ago

  3. Content Strategy for Mobile | The Breaking Development Podcast

    Fresh Squeezed Mobile is Breaking Development’s channel to get fresh ideas out there about mobile web development and design.

    This week Karen McGrane joins us to talk about content strategy for mobile. We talk about creating resuable content, the problem with WYSIWYG’s, what voice means for content and the similarities between CMS design and vomit.

    http://fsm.bdconf.com/podcast/content-strategy-for-mobile

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    —Huffduffed by cre8tym3 7 months ago