Your content is visible practically everywhere. Content strategists need to structure content to allow for viewing on an array of devices. What does that mean for your content management system? And what do you need to build into your content to make it flexible and adaptable?
Karen McGrane, author of the upcoming book Content Strategy for Mobile, believes you should deliver great content to wherever your users want to consume it. In her virtual seminar, Content Strategy for Mobile, Karen says that even your organizational structure may need to change in order to facilitate this delivery. There were a ton of great questions from our audience that Karen didn’t have time to answer in the live seminar. She tackles those questions with Adam Churchill in this podcast.