A conversation about the organic basis of decisionmaking with Jonah Lehrer, editor-at-large at Seed magazine and author of How We Decide.
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Jonah Lehrer is pathologically indecisive.
"I found myself spending literally a half an hour, 30 minutes, in the cereal aisle of the supermarket, trying to choose between boxes of Cheerios," he says. "That’s when I realized I had a problem."
The struggle over cereal led Lehrer to contemplate much bigger questions — like what was actually happening in his head as he stood in the cereal aisle, and how much of that was rational versus emotional.
According to new neuroscience studies, emotion has a strong influence on how the human brain makes decisions. Jonah Lehrer, the author of How We Decide, joins Fresh Air to discuss the latest research.
In conversation with Dr. Larry Swanson, Appleman Professor of Biological Sciences, USC, Jonah Lehrer, the author of Proust Was a Neuroscientist and creator of the Frontal Cortex blog draws on cutting-edge research and the real-world experience of a wide range of "deciders" to arm us with the tools we need to think harder (and smarter) about how we think.