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Seth Godin is a guest on Funding the Dream on Kickstarter and shares his thoughts and ideas on the power of Kickstarter and the success of his own project, The Icarus Deception.
If you have ever read one of Seth Godin’s many books, you will get a sense of a man who likes to share ideas. Each book carries a direct message and he speaks directly to you, the reader. He tells you to lead a Tribe, push through a Dip, or stand out like a Purple Cow. Whether you are reading his book, listening to his lecture, or sitting and having a conversation with him, he communicates in a way that delivers ideas in straight to the point manner.
In this episode of Funding the Dream on Kickstarter, Seth talks about Kickstarter and his own Kickstarter project and book, The Icarus Deception. He doesn’t talk about what the book is about but we do discuss the impact of Kickstarter.
One point Seth makes about Kickstarter is that it brings together dreams and money, a very powerful combination. Seth is passionate about books and when I asked him about doing a Kickstarter project to raise funds to publish a book, his answer was interesting that it really focused on the book stores more than the publisher.
He admitted easily that his publisher would have published the book simply if he had asked, but it is the book stores that sometimes need convincing, and with thousands of backers eagerly waiting for the book, his belief is that book stores will be encouraged by the success of the Kickstarter campaign to be more willing to have the book on their shelves.
And not just his book, but books that find success on Kickstarter.
He was also adamant that people understand that Kickstarter is not going to help you market or grow your following or your tribe. That Kickstarter is the last step you do in the process. The tribe should already be there and this gives them a chance to contribute. Kickstarter is not a good place to recruit new followers.