Say what you mean. That’s difficult, if you don’t know what you’re thinking. But the neuromarketers do, and they’ll be happy to tell Madison Avenue what’s on your mind. Discover why this marketing strategy is wired for success.
Also, Steven Pinker on how language reveals private thoughts as well as why the big-brained Homo neanderthalensis couldn’t out-compete Homo sapiens. And, we tease your gray matter with the "Monty Hall Problem."
Jim al-Khalili talks to Steven Pinker, a scientist who’s not afraid of controversy. From verbs to violence, many say his popular science books are mind-changing. He explains why toddlers say “holded” not held and “digged” rather than dug; how children’s personalities are shaped largely by their genes and why, he believes the recent rioters had plenty of self-esteem.
In this heady conversation, noted cognitive scientist Steven Pinker answers a number of questions about phrases, languages, and other topics pertaining to The Stuff of Thought.
Subjects Discussed: The Starbucks coffee cup size hierarchy, L.A. Story, “divorce project” and unusual noun phrase connotations, perceptive illusions in language, connotation and denotation, polysemy, campus slang and being hip, euphemisms, the unpredictable nature of words and terminology, the origins of “spam,” the absence of specific terms, locative elements of verbs, meanings and brute memorization, “giggle” vs. “Google,” profanity, offensive language, the difficulties of the surname “Koch,” groups adopting pejorative terms, Lenny Bruce’s infamous routines, dysphemisms, whether the Internet truly reflects language, Overheard in New York, William Safire’s columns, linguists being forever behind the language curve, the origins of “not” (from Wayne’s World) and “my bad,” Jerry Fodor’s extreme nativism vs. reductionism, cultural colloquies vs. cultural status, George Lakoff and language as metaphor, the inevitability of metaphor within certain occupations, language and politics, the brain as a computer, the Declaration of Independence, syntactical memes just under the radar, spatial elements and morphemes, memorization, rigid designators and Saul Kripke, given names that are already in the human continuum, and causation within language.
Brain science podcast and interview with Maryanne Wolf - how the brain processes language.
Tagged with linguistics language brain cognition reading development science