A presentation given at at Web Directions User Experience, Melbourne Town Hall, May 16 2008, and Web Direction Government, Old Parliament House, Canberra, May 19 2008.
Most great web applications have a few key things in common. But can you name them? Better yet — can you achieve them consistently in your own projects?
In this closing keynote, Robert Hoekman, Jr., author of the Amazon bestseller Designing the Obvious (New Riders) describes the seven qualities of great web-based software and how to achieve each and every one of them by learning to communicate through design. See why it’s important to build only what’s absolutely essential, apply instructive design, create error-proof interactions, surface commonly-used features, and more in this informative session that will change the way you work and enable your users to walk away from your software feeling productive, respected, and smart
From: http://www.webdirections.org/resources/robert-hoekman-jr/