A conversation between SXSW Film Festival veterans Gary Hustwit (Helvetica, 2007) and Doug Pray (Big Rig, 2007). This year’s festival sees the world premiere of Gary’s latest film, Objectified, a documentary that aims to do for industrial design what Helvetica did for the humble typeface. Meanwhile, Doug’s film, Art & Copy prepares to take the Sundance Documentary Competition by storm with a detailed look at the weird and wonderful world of advertising.
The two discuss the common ground between their latest films, including the art in the everyday, the genius of ‘Got Milk?’, and the strangeness and power of sitting in the dark and staring at a screen.
From: http://sxsw.com/node/832