Ever wondered why you just can’t seem to get through to some people? Or how users can do such unpredictable things with your designs? Or even why you sometimes look back on a project and wonder, ””what the heck was I thinking when I did that?”“
In this presentation, Andrew Hinton examines recent research in neuroscience and related fields, pointing out how some surprising discoveries not only affect the designs we create, but how we should go about creating them.
Tagged with ia iasummit10 neuroscience behaviour design andrew hinton
"Whatever we design - products, services, environments, systems - we have an opportunity to influence user behaviour. Bringing together ideas from different disciplines, ‘Design with Intent’ aims to give designers a way of addressing areas where influencing behaviour would provide benefits for users and for society in general - particularly, reducing the environmental impacts of product use. Slides available here: http://bit.ly/Vyn44"
Tagged with danlockton skillswap design userexperience
Neuroscientist, writer and ‘possibilian’ David Eagleman popped into the podcast studio to tell Charlotte Stoddart about his new book on the secret, subconscious, lives of the brain. Find out how much of what you think and perceive is subconscious (more than you might expect!) and how neuroscience could change the way we think about criminal behaviour and punishment.
Tagged with brains neuroscience free will
Whatever we design - products, services, environments, systems - we have an opportunity to influence user behaviour. Bringing together ideas from different disciplines, ‘Design with Intent’ aims to give designers a way of addressing areas where influencing behaviour would provide benefits for users and for society in general - particularly, reducing the environmental impacts of product use. Slides available here: http://bit.ly/Vyn44