Addiction or devotion? The complexity of our relationships between connected experiences, devices and people is increasing. Stanley Kubrick once said a film “should be a progression of moods and feelings. The theme, what’s behind the emotion, the meaning, all that comes later”.
Also huffduffed as…
In this podcast, we speak with Aarron Walter, user experience design lead at MailChimp, about designing for emotion.
Aarron talks about why and how MailChimp aimed not just for usable, but for a pleasurable user experience. We also discuss what’s fuelled the emergence of emotional design, risks with emotional design and why emotional design should be led by the UX team.
We also talk about what we can expect from Aarron’s exciting new book, ‘Designing for Emotion’. You can download an example of the design persona we discuss over at Aarron’s blog.
Aarron Walter, user experience designer (http://aarronwalter.com/)
‘Designing for Emotion’ (http://www.abookapart.com/products/designing-for-emotion)
Design Persona (http://aarronwalter.com/design-personas/)
This practical presentation is aimed at helping you get your mobile services into customers’ hands early in the design process, and the different ways of exploring mobile user experiences to better inform your design.