Catherine Tucker on online advertising and antitrust — Catherine Tucker, Douglas Drane Career Development Professor in IT and Management, and Assistant Professor of Marketing at MIT’s Sloan School of Management, discusses her paper with Avi Goldfarb in the Journal of Competition Law and Economics entitled, Substitution between Offline and Online Advertising Markets. According to Tucker, the FTC treats online advertising as a distinct market from offline advertising for antitrust purposes. She describes the study she and Goldfarb conducted, where they sought to determine whether online advertising could serve as a substitute for offline advertising. Tucker also discusses Google’s role in online advertising, how its auction mechanism affects pricing, and the difference between search advertising and display advertising. The conversation ends with a discussion on policy implications on how dominate players in online advertising should be viewed.
Tagged with “internet”
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Surprisingly Free
Tagged with antitrust online advertising internet
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Surprisingly Free
Johnny Ryan on the history of the Internet and its future — Johnny Ryan, Senior Researcher at the Institute of International and European Affairs, discusses his recent book, “A History of the Internet and the Digital Future.” The book is a comprehensive overview of the Internet and where it came from. Ryan discusses some of the core concepts, including what made the Internet revolutionary, and how many of these ideas came from RAND Corporation researcher Paul Baran. He explains that the initial concept for packet switching did come from the need to build a communications system to withstand nuclear attack. The discussion then turns to the advent of communication between computers, which sprang from a group of graduate students who used a collaborative process to create the network. Finally, Ryan discusses Web 2.0, and how technologies like cloud computing and 3-D printing will disrupt industries in the future.
Tagged with law technology internet
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The Web Ahead
Jeremy Keith on Everything Web — Jeremy Keith joins Jen to talk about Mobilewood, future-friendlying websites, responsive design techniques, digital preservation, html5 semantics, Firefox 7, and much more.
Tagged with internet technology future web
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Stuff You Should Know
What’s the Future of the Internet? — It’s tough to predict the future. Instead, the future looks a lot like it does now: Faster data transfer rates, more social networking, ubiquitous mobile devices — and possibly dumber people from using all this stuff.
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Surprisingly Free — Larry Downes on IP Enforcement Online
Larry Downes, who writes for CNet, blogs at Forbes.com and the Technology Liberation Front, and is the author of several books, including most recently, The Laws of Disruption, discusses enforcement of intellectual property rights online. Downes talks about the Protect IP Act, a bill recently introduced into Congress that aims to curtail infringement of intellectual property rights online by so-called rogue websites. Downes argues that forcing intermediaries to blacklist domain names has the potential to "break the internet." He discusses how the rogue website problem could better be addressed and how the proposed bill could be improved.
Tagged with intellectual property law internet
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Ronald Rychlak on Online Gambling Laws
Ronald Rychlak, Mississippi Defense Lawyers Association Professor of Law and Associate Dean at the University of Mississippi School of Law, discusses his new article in the Mississipi Law Journal entitled, The Legal Answer to Cyber-Gambling. Rychlak briefly comments on the history of gambling in the United States and the reasons usually given to prohibit or regulate gambling activity. He then talks about why it’s so difficult to regulate internet gambling and gives examples of how regulators have tried to enforce online gambling laws, which often involves deputizing middlemen — financial institutions. Rychlak also discusses his legal proposal: create an official framework to endorse, regulate, and tax online gambling entities.