How Iconoclasts Think — Gregory Berns, the Distinguished Chair of Neuroeconomics at Emory University and author of "Iconoclast."
Tagged with “business”
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Harvard Business Review IdeaCast
Tagged with psychology business
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Harvard Business Review IdeaCast
The Hidden Demons of High Achievers — Tom DeLong, Harvard Business School professor and author of "Flying Without a Net: Turn Fear of Change into Fuel for Success."
Tagged with business leadership
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Harvard Business Review IdeaCast
What Successful People Do Differently — Heidi Grant Halvorson, motivational psychologist and author of "Nine Things Successful People Do Differently."
Tagged with psychology business
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Guy Kawasaki at the Commonwealth Club
For nearly 30 years, Kawasaki has earned a notable reputation as a venture capitalist, entrepreneur and popular blogger. The former Apple evangelist will share his provocative insights and commonsense practices for succeeding in today’s business world. Kawasaki’s “no bull shiitake” approach is a reality check that covers everything from customer service to competition, innovation to marketing.
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John Carlton: Copywriter Interview – Writing Good Sales Copy | Marketing Interview
People won’t spend a nickel or invest time to prevent anything but once something breaks, they’ll spend everything they have and focus completely on fixing it. Your best prospects will always be experiencing some level of trauma. A high level would be a health problem. A low level of trauma might be needing an oil change in the car before a long trip. There’s an interruption in the smooth flow of their life, and they want it corrected. Fast, easily and at a bargain if possible.
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Will King: King of Shaves Interview – How to Build a Great Business | Business Interview
If you are seriously thinking about starting your own business, then you must be 100% clear that whatever it is, you are intending to do, it is a product, service or business that has the following attributes:
A) it’s something somebody wants B) that nobody has C) and is priced for profit D) as well as being priced for sale.
This 20s ‘MBA’ – if you follow it – can help you avoid a lot of heartache down the track. Our original shaving oil had all of these attributes, and although the market didn’t exist before we launched it, it came to own 100% of a market niche and allow the development of a larger brand based on the original performance of the King of Shaves shaving oil.
Tagged with business entrepreneur start-up