Joe Romm: Language Intelligence — This week’s guest is Joe Romm. You may know him as a top blogger on global warming and energy—but that’s not why we’re having him on. In an impressive show of versatility, Romm the scientist has written a book about how to persuade people. It’s entitled Language Intelligence: Lessons on Persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga. In essence, it’s a treatise on the neglected art of rhetoric, the technique mastered by Shakespeare and the writers of the King James Bible. In it, Romm delves deeply into figures of speech, and how they make orators persuasive by allowing them to activate people’s emotions. Indeed, as Romm writes, modern neuroscience now confirms what the poets always knew about getting to people’s heads through their hearts (that’s a metaphor, by the way—one of the chief techniques that Romm discusses). If you ever want to understand why scientists—and people devoted to reason and critical thinking—fare so poorly getting their message across, you are going to want to listen to this show.
In this interview BJ Fogg, Chair of the Second Persuasive Technology conference at Stanford University in Pao Alto, highlights the importance of persuasion, some potential dangers and describes how we are entering a phase of Persuasion 2.0 for websites.
BJ is also the founder of Stanford’s Persuasive technology Lab and author of ‘Persuasive Technology: Using Computers To Change What We Think And Do’ the publication that pretty much defined the field of study and practice that is now known as Captology (Computers As Persuasive Technologies). He also edited ‘Mobile Persuasion: 20 Perspectives on the Future of Behavior Change’, which he co-edited with Dean Eckles.
Age of Persuasion