Catherine Tucker on online advertising and antitrust — Catherine Tucker, Douglas Drane Career Development Professor in IT and Management, and Assistant Professor of Marketing at MIT’s Sloan School of Management, discusses her paper with Avi Goldfarb in the Journal of Competition Law and Economics entitled, Substitution between Offline and Online Advertising Markets. According to Tucker, the FTC treats online advertising as a distinct market from offline advertising for antitrust purposes. She describes the study she and Goldfarb conducted, where they sought to determine whether online advertising could serve as a substitute for offline advertising. Tucker also discusses Google’s role in online advertising, how its auction mechanism affects pricing, and the difference between search advertising and display advertising. The conversation ends with a discussion on policy implications on how dominate players in online advertising should be viewed.
When it comes to online advertising, a key way to be seen and found is to pay for your search results to be pushed up the list. But a new report has found a third of internet users are actually unaware search engines display paid advertising.
Remember Susan Boyle? "David After Dentist"? "Keyboard Cat"? All recent internet sensations, and all well on their way to being forgotten for the next thing. Bill Wasik is a senior editor at Harper’s magazine. He’s credited with organizing the first flash mob, in New York City in 2003. He points to similar Web–driven hits (and his own online pranks) to show how the internet has sped up the stream of culture. But not just for celebrities and funny videos: music, news, politics, advertising. Wasik says it all becomes "nanostories" that tumble over each other — "a churning culture of distraction." Bill Wasik looks at how the digital revolution is changing culture in his book, "And Then There’s This: How Stories Live and Die in Viral Culture." He spoke at Town Hall in Seattle on June 16, 2009.
AdCommerce is eBay’s text advertising solution. He started his career in the telecom and finance industries, where he was in charge of developing and launching e-commerce and mobile commerce solutions.
While I have been aware of the AdCommerce platform, some of the recent changes and the way eBay is testing and enhancing the systems are really making AdCommerce spends very lucrative for traffic.