Startup Workshop Coverage, Part 2 — Marketing a startup is tricky business. Every entrepreneur faces the dilemma between allocating time to improving the product and marketing the product. If the two can be mixed just right, then perhaps sterile marketing can go viral. We tackle that issue in part 2 of 3 of our very own Venture Voice Startup Workshop coverage in New York City. David Hornik of August Capital leads the session, but he doesn’t finish uninterrupted as the entrepreneurs on the panel jump in.
Daniel Brusilovsky — One of the biggest pieces of advice that I took away from being an entrepreneur, especially a young one, is to never let people discourage you from your idea, even if they don’t believe in you. If you believe in your idea enough to risk it all, then you’re ready to go for it all.
Pete Barry — Great ads (and products) start with a great idea. So always think first, and design later. Start with literal, obvious ideas and then say the same thing in different ways. The more ideas you generate, the more likely you’ll come up with a great one; a promise that rings true with the consumer
Adam Cooke — Don’t overcomplicate your ideas from the start. Keep things simple and don’t try to do everything at once. When your project has some users, you can ask them what else they want and add it then. The most valuable thing you can have is a usable product.