Seth Godin discusses his latest book LINCHPIN and how we can each become indispensable to our organizations.
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In his book — Linchpin: Are You Indispensable? — Seth Godin poses a challenge: Take your gift, whatever it is, and use it to change the world.
In the tradition of his previous books, Godin has not settled for a standard how-to, but has written a book that will push and prod you into seeing things differently. I had the chance to interview Mr. Godin about his book and the concept of the linchpin.
Interview with Seth Godin, marketing guru, uber blogger and the best-selling author of several books, including most recently Tribes and Linchpin.