Steven Johnson has spent twenty years immersed in creative industries, was active at the dawn of the internet and has a unique perspective that draws on his fluency in fields ranging from neurobiology to new media. In his new book, he identifies the key principles to the genesis of great ideas, from the cultivation of hunches to the importance of connectivity and how best to make use of new technologies. By recognising where and how patterns of creativity occur – whether within a school, a software platform or a social movement – he shows how we can make more of our ideas good ones. This event celebrates the publication of his latest book Where Good Ideas Come From: A Natural History of Innovation.
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How did Darwin develop some of his ideas? Why did YouTube burst onto the social media scene when it did? And how are those two developments connected?
In this segment, we’ll talk with Steven Johnson, author of the book "Where Good Ideas Come From." We’ll talk about how great ideas come to be, and what conditions help to foster creativity and spur advances in thought.
The book "Where Good Ideas Come From: The Natural History of Innovation" explores why certain environments seem to disproportionately spark the generation and sharing of good ideas. Author Steven Johnson joins us.
It is easy to talk about great ideas as if they were light-bulb moments — sudden epiphanies where everything comes together for you. But Steven Johnson, author of Where Good Ideas Come From, says the great ideas of the past have taken a lot more hanging out than you’d expect.