Aral Balkan — The Art of Emotional Design

Most apps suck. Making an app that doesn’t suck is hard work and requires uncompromising focus. We call apps that don’t suck “usable”. However, in the Age of User Experience, making apps that are merely usable is no longer good enough.

So how can you go beyond making usable apps to creating exceptional experiences that evoke powerful emotions in users?

In this inspirational session, Aral will offer you an impassioned glimpse into his approach of authoring apps that people find joyful and fun; apps that people fall in love with.

Delight, story, empathy, character, voice, beauty, fun, and play are just some of the topics that will be covered and illustrated with examples from Aral’s decade-​​long experience in authoring web, Flash, desktop, and mobile apps, including his latest top-​​selling iPhone app, Feathers.

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