Nina Simon talks to Gerry Gaffney about designing participatory experiences. How can institutions encourage, support and scaffold engagement in the pursuit of “Me to We” design?
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In our Trends segment today we’re learning increasingly governments and business are learning how good design, and use of what has come to be known as design thinking, can pay big dividends. Our teacher is Sir George Cox, past Chairman of the UK’s Design Council and author of the Cox Review, on creativity in business. Sir George is here as a guest of the Australian Design Alliance to speak to politicians and business leaders how design can is critical to the economic growth of nations.
The Design of Business shows how leading companies use design thinking to push knowledge through stages that produce breakthrough innovations and competitive advantages. Roger Martin illustrates how to combine proof-based analytical thinking with possibility-based "abductive thinking;" how to change structures and processes to move knowledge from one stage to the next; and how to develop the key tools of design thinkers: observation, imagination, and configuration.
Through these stories, The Design of Business reveals the true foundation of successful, profitable innovation, connecting the worlds of business and design. Date: Thu, 12 Nov 2009 00:00:00 -0800 Location: New York, NY, Wollman Hall, New School Program and discussion: http://fora.tv/2009/11/12/Roger_Martin_The_Design_of_Business
We are all big fans of user-centered design, and all of us have tried our hand at CSS or database design. But somewhere along the way, the third leg of the tripod got lost: business.
It’s critical to know what your business model is. Without this information, you have no idea which actions of the user are valuable and which are not. And without knowing that, you are as likely to spend hours working on an aspect of the website that delivers no value as one that does. This is not usually a fatal mistake in a large corporation, but in a start-up it can literally kill the company.
In this talk, Christina Wodtke, founder of Boxes and Arrows and product developer at LinkedIn, walks through the most common business models, the desired user behavior that supports them, and how those business models affect the architecture of the website including features and functionality.