You can create wow by asking five QUESTIONS. Question #1: What is the product or experience I want to create or transform into a wow? Question #2: How will the customer or prospect feel as a result of this experience? (In other words, what is the specific outcome you want to create?) Question #3: What specific expectations does the typical customer bring to this experience? Question #4: What does failing to meet customers’ expectations for this experience look like? Question #5: What does exceeding customers’ expectations for this experience look like
In our Trends segment today we’re learning increasingly governments and business are learning how good design, and use of what has come to be known as design thinking, can pay big dividends. Our teacher is Sir George Cox, past Chairman of the UK’s Design Council and author of the Cox Review, on creativity in business. Sir George is here as a guest of the Australian Design Alliance to speak to politicians and business leaders how design can is critical to the economic growth of nations.
The Design of Business shows how leading companies use design thinking to push knowledge through stages that produce breakthrough innovations and competitive advantages. Roger Martin illustrates how to combine proof-based analytical thinking with possibility-based "abductive thinking;" how to change structures and processes to move knowledge from one stage to the next; and how to develop the key tools of design thinkers: observation, imagination, and configuration.
Through these stories, The Design of Business reveals the true foundation of successful, profitable innovation, connecting the worlds of business and design. Date: Thu, 12 Nov 2009 00:00:00 -0800 Location: New York, NY, Wollman Hall, New School Program and discussion: http://fora.tv/2009/11/12/Roger_Martin_The_Design_of_Business
Alan Smith, Creative Director of Business Model Generation, and Trish Papadakos, founder at The Institute of You ,at Leancamp explaining why design is more than just colours and typography. They also share their insight on design thinking for businesses.