In our Trends segment today we’re learning increasingly governments and business are learning how good design, and use of what has come to be known as design thinking, can pay big dividends. Our teacher is Sir George Cox, past Chairman of the UK’s Design Council and author of the Cox Review, on creativity in business. Sir George is here as a guest of the Australian Design Alliance to speak to politicians and business leaders how design can is critical to the economic growth of nations.
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Podcast and transcript from Intersections 07 of Tim Brown of Ideo, discussing ‘design thinking’, and whether it can help us be more optimistic about the future of design
Yves Béhar, CEO/Founder, fuseproject; COO, Jawbone Tim Brown, President and CEO, IDEO Peter Schwartz, Co-founder, Global Business Network; Senior Vice President, Salesforce - Moderator
Design is not just for house interiors or a tech gadget’s user interface. Design has come to infiltrate how great leaders think, collaborate and tackle the world’s smallest and greatest problems. The idea of design thinking, often credited to IDEO CEO Tim Brown, has transformed analytical thinking into creative yet practical problem solving. It is thinking outside the box come to life. Yves Béhar has leveraged his design ethos with a dedication to quality and a positive consumer-product relationship, and has led a number of diverse design projects like One Laptop Per Child and the NYC Condom, for that city’s Department of Health. Join us as the wizards of design thinking Brown and Béhar dissect the formula for harmonizing industry, beauty, brand and meaning.
The Design of Business shows how leading companies use design thinking to push knowledge through stages that produce breakthrough innovations and competitive advantages. Roger Martin illustrates how to combine proof-based analytical thinking with possibility-based "abductive thinking;" how to change structures and processes to move knowledge from one stage to the next; and how to develop the key tools of design thinkers: observation, imagination, and configuration.
Through these stories, The Design of Business reveals the true foundation of successful, profitable innovation, connecting the worlds of business and design. Date: Thu, 12 Nov 2009 00:00:00 -0800 Location: New York, NY, Wollman Hall, New School Program and discussion: http://fora.tv/2009/11/12/Roger_Martin_The_Design_of_Business