Jared led off the discussion, by diving into one of Google’s latest public innovations, Google Instant. If you’ve missed the hubbub, Google Instant starts searching and returning suggested queries as you type. Luke saw this technology developed during his time at Yahoo!, back in 2005. They ended up not using the technique on Yahoo!’s search because… Tune in for the details.
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In this interview, Luke Wroblewski, a Digital Product Designer and author of Mobile First, explains why that startups need to take more advantage of mobile.
Luke Wroblewski, author of Web Form Design and Mobile First, believes we have yet to harness the full capability of input on mobile devices. As mobile becomes a viable access point to the web, users are less likely to complete time consuming tasks, like filling out forms. Simply porting over your sign up or checkout flow isn’t a solution. As Luke puts it, “If it’s an issue on your website, it’s going to be 2X or sometimes even 10X the issue for your mobile experience.”
Web forms are the mouth that feeds most web apps. There’s no way around that. Yet, few people are thinking about how to make one of the more unpleasant parts of the web more pleasant. The world’s foremost authority on web forms is Luke Wroblewski, author of the heralded book, Web Form Design.
- Duration: 35m | 16 MB
- Recorded: January, 2010
- Brian Christiansen, UIE Podcast Producer