Ken Segall, former creative director for NeXT and Apple, discusses his new book Insanely Simple: The Obsession That Drives Apple’s Success.
He Put the “i” in iPod
Also huffduffed as…
Possibly related…
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SPOS #347 - Apple’s Marketing Secrets With Ken Segall
If you ask veteran marketing professional, Ken Segall, what made Apple so great, he can sum it up in two words: insanely simple. It’s also the title of his recent business book, Insanely Simple. As a writer, Segall has worked at many agencies over the years and worked with Steve Jobs from the "Think Different" to iMac days and beyond. It wasn’t just a lesson in simplicity from Jobs that inspired Segall, but rather an ethos that he hopes to drive through all organizations who are willing to listen. This is a fascinating conversation not just about Apple and their marketing strategy but how to think differently… and simpler about the brands that you work with. Enjoy the conversation…
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Talk of the Nation: NPR
Remembering Steve Jobs — Steve Jobs, co-founder and longtime CEO of Apple Inc., passed away this week at the age of 56. Technology writer Steven Levy, author of the book Insanely Great remembers the life and contributions of the technology titan, from pioneering personal computers to the iPhone.
Tagged with npr steve jobs
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Retro MacCast Episode 238: W.A.L.T.
James and John discuss eBay Finds: Macintosh 128k, Apple Tie, and iMac Advertising Proof. They talk about the Apple WALT, and news includes 3M iPads sold, KansasFest, Vintage Computer Festival East, and Cringely goes to the Computer History Museum.