"One of the things I love about my company is that you are perfectly allowed in Yahoo to give “Fire and Brimstone” talks to rally your colleagues. It is a very open company and if you can back up criticism with proof and offer solutions people are happy to listen to you.
Last Thursday I took the opportunity of being in the Silicon Valley to give a talk about giving technology to the world, pointing out mistakes we made in explaining our services and APIs, what works well and how some competitors do a great job at explaining complex technology in an easy to understand fashion.
It was a great opportunity to explain the concepts of developer evangelism to an internal audience who hadn’t yet read anything about the matter of seeing developers as an audience."
Slides in Slideshare: http://www.slideshare.net/cheilmann/giving-tech-to-the-world