Scientists have long studied why some requests seem to be met with a yes while others get a no. Now, there’s a new development: A study finds that asking for unusual favors can be very effective in getting people to comply.
http://www.npr.org/blogs/health/2012/07/23/157248356/tie-my-shoes-please-how-persuasion-works
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Stanford Executive Briefings
Tagged with cialdini persuasion
Martin Lindstrom, marketing visionary and consumer advocate, explains the secrets of how global corporations manipulate our minds to persuade us to buy. Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy looks at the marketing industry, exposing the psychological tricks and traps that companies devise to win our money. He reveals that advertisers and marketers intentionally target children, stoke the flames of public panic and capitalize on paranoia, make their products chemically addictive, and more.
Usability? Meh. Let’s talk about persuasion. Are you designing serendipity, arousal, rewards and other seductive elements into your applications? We’ll discuss specific ways that sites like Dopplr, iLike and LinkedIn leverage basic human psychology to motivate and shape online behaviors.
Tagged with psychology behaviour sxsw sxsw2010 interaction design persuasion
On November 3rd, Dr. Cialdini, along with Dan Ariely, Ori Brafman, Pam Danziger, Dan Hill and Christophe Morin were interviewed for the Extraordinary Minds webcast, “Getting People Who Don’t Buy to Buy Enthusiastically”.
This post is an interview with two really good guys I met at the 2007 Persuasive Technology conference at Stanford University, California. Pete and Conrad presented one of the best papers of the whole conference. Using the Nike + iPod product as a case study they argued that for any persuasive technology to be adopted it needs to be boring. Of course actually it is a bit more complicated than that but I’ll let Conrad and Pete explain.
Tagged with jump associates persuasion persuasive nike ipod sedley