Ten years ago, Naomi Klein wrote "No Logo" - an attack on big money advertising. We talk with her about how the corporate world struck back, and politics in the age of "brand" Obama.
Tagged with “corporate” (5)
Powerpoint presentations, key performance indicators and mission statements. Do they make our businesses and institutions run more efficiently, or are they irritating and faddish, not just devoid of meaning, but actually obstructive of clear communication? In his new book, "Bendable Learnings", there is no doubt what Don Watson thinks. In this laugh-out-loud talk at the ANU, he outlines his argument for why we need to avoid the ridiculous confusion of corporate language.
For the second year running, top honors at the Emmys for best dramatic series went to an AMC cable show set in a New York ad agency in the early 1960s.
The visuals of AMC’s “Mad Men” are all skinny ties and bullet bras — buttoned-down corporate America smoking and drinking and dancing on the edge of what we know would be assassinations and war and 1960s cultural revolution to come.
Its world is white, sexist, racist, homophobic, shadowed by fear of nuclear war — and compelling, right now, in 2009.
This hour, On Point: A conversation with Matthew Weiner, creator of “Mad Men.”
At Zappos.com, Tony Hsieh has fostered a culture where extraordinary customer service is the norm. Hear him talk about how good deeds can help you leverage the power of your audience to massively extend your brand.
Tony Hsieh, Zappos.com
Prof. Andrew McAfee from the Harvard Business School gives examples of Enterprise 2.0, folding them into a simple model intended to communicate the different categories of benefits conferred.