"Founded in 2002 by Kristina Halvorson, Brain Traffic is widely regarded as one of the country’s top content strategists and industry presenters. In this episode, we are joined by Kristina to discuss content, copywriting and the difference between them."
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The first interview with Kristina Halvorson, author of Content Strategy for the Web, and president of Brain Traffic, points out the differences between project based content strategy work, and enterprise content strategy. Large companies tend to have many departments that all write and manage their own content and communication channels, but once you move all of these disparate groups onto a single website it becomes even more important to have a cohesive content strategy.
Kristina lives in St. Paul, Minnesota with her two young children, whom she often quotes on Twitter. She is the founder and CEO of Brain Traffic, a world-renowned content strategy consultancy. She’s also the author of Content Strategy for the Web (2009)– recently out in its 2nd Edition, and is the founder of “Confab: The Content Strategy Conference”. Kristina is widely recognized as the industry’s leading advocate for content strategy. In 2009, she curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. Today, Kristina speaks regularly to audiences around the world and is well known for her energetic, often humorous talks. http://nonbreakingspace.tv/kristina-halvorson/
Jeff Eaton and Kristina Halvorson of Brain Traffic discuss content strategy trends, the art of stakeholder wrangling, and proper bourbon pairings for your content audit.