More women than men use social media, according to several studies. And more women musicians seem to be finding it a good way to connect with fans and sell records without having to resort to some of the old marketing cliches.
GezD / collective / tags / marketing
Tagged with “marketing”
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Control Your Image: Women Musicians Seize On Social Media : The Record : NPR
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The challenges of creating your first web application « Boagworld
Drew Mclellan and Rachel Andrew share their experiences of launching their first app (Perch). They talk about their successes and failures focusing particularly on the business, marketing and customer support challenges.
Tagged with bites development business marketing application finance
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SXSWi Panel: Gamechangers: Improvisation for Business in the Networked World
As we move from the rigid, hierarchical organizations of the Industrial Age to the fluid, non-linear models of the Networked World, GameChangers have never been more important or essential. Whenever teamwork, creativity, flexibility and problem-solving skills are necessary for success, these players step up. They develop relationships that are good for business. They pay careful attention to details and at the same time have expansive worldviews. They are quick-on-their-feet, unflappable and in tune with their teammates, stakeholders and the marketplace. They are the top performers in any organization the best managers, the most resourceful employees, the culture-shapers. They play the game and make things happen. In short, GameChangers are masters of improvisation in business. Turn yourself and your brand into a GameChanger. All it takes is improvisation!
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Deborah Schultz - It’s the people, stupid!
The most interesting problems on the web are social, not technical. Once the open, social stack moves into wide use, the real work is going to be on us to create ongoing experiences that inspire, inform, evolve. Avoid this talk if you want to hear about monetizing community, gaming the newest social site for a quick spike in your user numbers, or how to get a [insert cutting edge social platform] strategy for your brand. Instead, we’ll diagram (sentence-like) real examples of marketing and revising (reviving?) web products for connected consumers. Think of it as Mind Hacks for Web Marketers. We’ll show you how sites like Dogster, Etsy, Moo, Photojojo and others parlay initial passions into deep, sustained, active communities. People-powered thinking extends well beyond messaging. Instead, we’ll preach a connected style of marketing that addresses a range of operational areas, both coming & going. We’ll pay particular attention to what happens after launch, as we think an attentive to and fro is the intimate secret of success. Deborah Schultz is a thought leader and innovator on the impact and adoption of Internet technologies and the power of technology to connect society, culture and business. She speaks and consults on the cultural and economic impact of the Internet, and specifically where our social and technological networks overlap. She currently serves as Procter
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The Digital Era: What’s Next?
Learn what you need to know now to keep your competitive edge! Entertainment and technology expert Mark Ghuneim offers a crash course on how digital technologies are transforming the media industry. After 16 years at Sony Music USA, Ghuneim launched Wiredset, a digital marketing agency and technology incubator for TV networks, record labels, and brands. He also founded the social media tracking and data visualization service, Trendrr.
The discussion is moderated by Jack Myers, one of the media industry’s leading visionaries and economic forecasters. Learn how phenomena like social communities, user-generated content, commercial-avoidance technologies, and performance-based media have changed the rules. Date: Tue, 06 Oct 2009 00:00:00 -0700 Location: New York, NY, The New School,
Program and discussion: http://fora.tv/2009/10/06/Digital_Era_What_s_Nextr
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Mixergy: Seth Godin On How To Build And Lead Your Tribe
Godin gives a top-level understanding of how to build your community, a good followup to this presentation is my interview with Max Alexander about the tactics of creating groups.
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Are We Alone - What Were You Thinking?
Say what you mean. That’s difficult, if you don’t know what you’re thinking. But the neuromarketers do, and they’ll be happy to tell Madison Avenue what’s on your mind. Discover why this marketing strategy is wired for success.
Also, Steven Pinker on how language reveals private thoughts as well as why the big-brained Homo neanderthalensis couldn’t out-compete Homo sapiens. And, we tease your gray matter with the "Monty Hall Problem."