Considering how many busi nesses depend upon the web for their income, it’s shocking how poorly designed most shops are. Not only aes thet i cally, but also as far as ease of use, retail psy chol ogy and user expe ri ence are con cerned. How can we design better shops? If cus tomers enjoy shop ping more, won’t our clients earn more? Can forms be fun? What’s the psy chol ogy behind online pur chases? How can online and offline buy ing expe ri ences be har monised? Matt Balara will share some of his 15 years of expe ri ence design ing web sites, the vast major ity of which have sold some thing or other.
FrankGeerlings / tags / ux
Tagged with “ux”
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Matt Balara — Flogging design: best practices in online shop design
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Turning the Corporate Battleship with Design - Andrei Herasimchuk (Yahoo!)
Designing interfaces for digital products like the Apple iPhone or an interactive web application like Yahoo! Mail promises to be one of the hottest job design prospects for the next century. Nearly every product type we know about has gone or is going digital, from content rich websites like CNN.com to mobile task-based applications like Gowalla to products for the digital home like Netflix. But even when one has great ideas, or creates innovative design for their products, how does one get their company or clients to institute positive change through their work?
In this session, Andrei Herasimchuk will divulge lessons learned from the trenches on how to get large, global corporations to make big changes through Design. What works, what doesn’t and how to keep yourself inspired when tackling such large projects. In doing so, he aims to pass on key factors to success while inspiring designers everywhere to tackle the challenges that face them in the workplace, helping them to overcome the inevitable obstacles that will arise in their path. — Andrei Michael Herasimchuk was the lead designer behind the Adobe Creative Suite and the product lead for Adobe Lightroom. He was Chief Design Officer for Involution Studios, a digital product design company based in the United States and recently joined Yahoo! He is now leading the product design team in the redesign of one of the internet’s largest web-based applications, Yahoo! Mail, across web browsers, desktop clients, mobile smartphones and tablet computers. His writing and thoughts on design can be found at his blog, Design by Fire.
Tagged with ux design design by fire 2010 conference