In a highly-anticipated return to SXSW, an all-star lineup of designers, coders, and entrepreneurs compete to pitch their worst business ideas in short lightning rounds. Winner gets funded by a real VC.
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Archiving in the new entertainment marketplace involves much more than securely storing thousands of boxes of tape and cans of film. In order to provide the service that is really needed, the Archive must be prepared to provide the logical extension demanded by today’s digital film industry business model, i.e. the ability to provide directly within hours from the secure environment of the archive to the studio what can best be called the first link in the digital supply chain.
This week’s Guardian technology podcast comes to you from the South by Southwest interactive festival in Austin, Texas.
Every year, the geeks descend on this university town in central Texas, and now, on its 18th anniversary, the SXSW event is far bigger than ever. There are 20,000 people here for this show alone, with 25 tracks of content taking place in venues throughout the city, tackling topics as varied as the invisible game layer, the future of journalism, how to take code to the next level, and how to create a personal cult. Mostly, it seems to be about being "awesome" and "how to rock" things, if you go by the titles on the schedule.
In this programme Jemima Kiss meets some of the many Brits in town here for business. We find out what really is unique about the web, and we’ll get designer, performer and digital joy-maker Ze Frank’s views on how SXSW has evolved over the years.
Tim Wu reflects on previous revolutions in communications, such as the telephone and radio, and offers some thoughts on the future of the internet and net neutrality.
Is SXSWi in danger of being ruined by the influx of marketers to the conference? Coming off of SXSWi 2010, Jolie O’Dell struck a cord with her post WHY SXSW SUCKS "Too many people, not enough tech… dodging and evading these shallow douchebags… only to find swarms of douchebags showing up an hour or so after the location is made known…" We’re bringing some smart, caring minds together to move the chatter in the halls into the light of a focused panel. Can SXSWi adapt, or will it be overrun? Has the conference jumped the shark? Voices for both the tech/creator side and the marketer side make up the panel. We’re aiming to land on solutions - this isn’t meant to be bitch session. How can we address the challenges of a changing audience and optimize the conference for interactions that are valuable? Are some social ground rules called for? What will the audience for SXSWi 2015 look like? Can we envision how it could kick ass? This isn’t a challenge unique to SXSW. Most communities struggle similarly to adapt and build value. How can we learn from their mistakes and solutions? The SXSW conference is as resilient as its participants — show up and help #saveSXSW.