The lecture has a lot to do with the subject of my upcoming book, "Life Incorporated: How a business plan took over the world and how to take it back," which I just finished rewriting last night to include the current financial crisis. It’s the same book, except instead of warning that our corporatist behaviors will soon lead us into a financial crisis, I get to show how it all happened and how to get out. It makes the job of explaining the book or convincing people to read it a lot easier. I’m much less a Cassandra, now, warning of imminent meltdown - and I don’t have to spend as much time doing what might appear to some as naysaying or scolding. We’re all aware that we’re in a fine mess, now, and already interested in understanding what happened and how to fix it.
I tried to make this lecture provocative to the General Semantics people, in particular. General Semantics has over the years limited itself, I argue, to self-help technologies from NLP and psychotherapy to EST and self-hypnosis. All this focus on the self really started back during the renaissance, and coincided with some really dark presuppositions about human nature such as self-interest. And - as I show in the book - these are really just artifacts of corporatism.