Big Ideas presents York University professor of Marketing, Alan Middleton, on The History of Branding
Tagged with “branding”
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Alan Middleton on the History of Branding
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Design Observer - Luke Hayman
Luke Hayman is a designer and partner at Pentagram. Previously he was design director of I.D. magazine, senior partner and associate creative director in the Brand Integration Group (BIG) at Ogilvy & Mather, creative director for Media Central and Brill’s Content magazine, creative director of Travel + Leisure, and design director at New York magazine.
Tagged with luke hatman debbie millman design designer creativity magazine print branding
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Naomi Klein’s Critical Art: Branding, Obama, Politics
Ten years ago, Naomi Klein wrote "No Logo" - an attack on big money advertising. We talk with her about how the corporate world struck back, and politics in the age of "brand" Obama.
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R4Choice: Let’s Go to Misterland
Created in 1971, the Mr Men books have been an important part of many childhoods. Inspired by the author’s son Adam, who one day inquired, ‘what does a tickle look like?’, the first character was born. Worldwide sales have exceeded 100 million, and today the brand is flourishing under its new owners. Stephanie Flanders, BBC economics editor, examines the appeal of Roger Hargreaves’ Mr Men books and how these bold, colourful drawings and simple stories continue to capture children’s hearts. Stephanie takes a look at the Mr Men business and its growth over the years. She speaks to Adam Hargreaves, who tells the story behind the books and what inspired his father to create such a simplistic, yet hugely influential brand. Created in the humble surroundings of a small home office, the characters have reached a global audience, and they appeal to today’s children as much as they did to their 1970s counterparts.
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SXSW 09 - Interactive Beyond the Screen: Branding in Four Dimensions
This talk covers the future of brand and design innovation in an increasingly fragmented world. It’s not a discussion on new or emerging technologies, but rather a conversation about new and emerging mindsets.
Jamie Monberg, Hornall Anderson