Ken Segall, former creative director for NeXT and Apple, discusses his new book Insanely Simple: The Obsession That Drives Apple’s Success.
Tagged with “advertising”
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He Put the “i” in iPod
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Alan Middleton on the History of Branding
Big Ideas presents York University professor of Marketing, Alan Middleton, on The History of Branding
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Jesse Schell: Visions of the Gamepocalypse
Games perpetually revolutionize computer use toward denser interaction with the human mind. To do that, they perpetually revolutionize themselves. Understanding the next frontiers of the genre is one way to understand where society is going.
In this talk Jesse Schell explores the social, cognitive, and technological trends in computer game design and use.
Jesse Schell is the CEO of Schell Games, the author of the authoritative text, The Art of Game Design: A book of lenses, and a Professor of Entertainment Technology at Carnegie Mellon, specializing in Game Design. At Walt Disney, he was Creative Director of the Imagineering VR Studio. Date: Tue, 27 Jul 2010 00:00:00 -0700 Location: San Francisco, CA, Novellus Theater, Long Now Foundation Program and discussion: http://fora.tv/2010/07/27/Jesse_Schell_Visions_of_the_Gamepocalypse
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The Digital Era: What’s Next?
Learn what you need to know now to keep your competitive edge! Entertainment and technology expert Mark Ghuneim offers a crash course on how digital technologies are transforming the media industry. After 16 years at Sony Music USA, Ghuneim launched Wiredset, a digital marketing agency and technology incubator for TV networks, record labels, and brands. He also founded the social media tracking and data visualization service, Trendrr.
The discussion is moderated by Jack Myers, one of the media industry’s leading visionaries and economic forecasters. Learn how phenomena like social communities, user-generated content, commercial-avoidance technologies, and performance-based media have changed the rules. Date: Tue, 06 Oct 2009 00:00:00 -0700 Location: New York, NY, The New School,
Program and discussion: http://fora.tv/2009/10/06/Digital_Era_What_s_Nextr
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“Mad Men” Creator Matthew Weiner
For the second year running, top honors at the Emmys for best dramatic series went to an AMC cable show set in a New York ad agency in the early 1960s.
The visuals of AMC’s “Mad Men” are all skinny ties and bullet bras — buttoned-down corporate America smoking and drinking and dancing on the edge of what we know would be assassinations and war and 1960s cultural revolution to come.
Its world is white, sexist, racist, homophobic, shadowed by fear of nuclear war — and compelling, right now, in 2009.
This hour, On Point: A conversation with Matthew Weiner, creator of “Mad Men.”
http://www.onpointradio.org/2009/09/mad-men-creator-matthew-weiner
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Bill Wasik on Internet-Driven Culture
Remember Susan Boyle? "David After Dentist"? "Keyboard Cat"? All recent internet sensations, and all well on their way to being forgotten for the next thing. Bill Wasik is a senior editor at Harper’s magazine. He’s credited with organizing the first flash mob, in New York City in 2003. He points to similar Web–driven hits (and his own online pranks) to show how the internet has sped up the stream of culture. But not just for celebrities and funny videos: music, news, politics, advertising. Wasik says it all becomes "nanostories" that tumble over each other — "a churning culture of distraction." Bill Wasik looks at how the digital revolution is changing culture in his book, "And Then There’s This: How Stories Live and Die in Viral Culture." He spoke at Town Hall in Seattle on June 16, 2009.
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International Advertising Association: Conversational Marketing Conference
Yesterday’s consumers are today’s participants. What have you heard them say about your brand lately?
http://fora.tv/2009/02/18/Conversational_Marketing_Conference