Martin Lindstrom, marketing visionary and consumer advocate, explains the secrets of how global corporations manipulate our minds to persuade us to buy. Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy looks at the marketing industry, exposing the psychological tricks and traps that companies devise to win our money. He reveals that advertisers and marketers intentionally target children, stoke the flames of public panic and capitalize on paranoia, make their products chemically addictive, and more.
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Ten years ago, Naomi Klein wrote "No Logo" - an attack on big money advertising. We talk with her about how the corporate world struck back, and politics in the age of "brand" Obama.
If the web provides so many ways to connect with audiences, why are we all stuck telling the same story with our designs? Hear from a panel of storytelling experts on the importance of narrative and art direction online to break away from static and boring experiences.
Jason Santa Maria
Daniel Burka, Digg/Pownce
Nicholas Felton, feltron.com
Emily Gordon, emdashes.com / printmag.com
Ian Adelman, nymag.com