Big Ideas presents York University professor of Marketing, Alan Middleton, on The History of Branding
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International Advertising Association: Conversational Marketing Conference
Yesterday’s consumers are today’s participants. What have you heard them say about your brand lately?
http://fora.tv/2009/02/18/Conversational_Marketing_Conference
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The Art & Science of Branding — Wally Olins: Saffron Consultants Interview
In this interview Wally Olins author of Brand Handbook explains why service based brands need special attention. He is also outlines the importance of branding.
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SPOS #177 - A Marketing Thriller With J.C. Hutchins
Welcome to episode #177 of Six Pixels Of Separation - The Twist Image Podcast. This is an important episode. It is not a standard episode of the Podcast, but something very different. This is a conversation with the thriller novelist, J.C. Hutchins. As Marketers, it’s important to listen and learn from people like Hutchins. He’s an individual who always wanted to be a published author and nothing was going to get in his way. So, after tons of rejection, he took Marketing matters into his own hands, embraced the online channel (specifically Social Media) and started building community, audience and interest in his words. The result has been nothing short of spectacular, and hearing Hutchins share his story will definitely get you thinking differently about what you do everyday to connect consumers to your products, services and brands. Enjoy the conversation…
Tagged with writing social-media marketing