Social networks will be like air, in that they will permeate everything that we do online AND offline. We’ll look at the underlying technologies that will make this possible, how it will evolve, and the business models that will support it.
Charlene Li, Altimeter Group
Jan has graciously made a light version of his LinkedIn book available at How-to-REALLY-Use-LinkedIn.com. His primary site, Networking-Coach.com, provides links to Jan’s products and services as well as a number of great free resources on building your prowess in business and professional networking. Free Teleseminar: Social Media Essentials for Business Jan Vermeiren provides great information and if you want to learn even more about using Social Media and Social Networking to accelerate your business marketing, reserve your seat for a free, 55 minute tele-session that will reveal the power of not only LinkedIn but blogs, Twitter, Facebook, YouTube and other power social media platforms to give your business the edge it needs in these tough economic times! This value-packed, free social media marketing workshop will be broadcast via telephone Wednesday, May 20, 2009. Reserve your seat now!
Presentation by Peter Kim at SXSW 2011.
The early days of social media were filled with hope - and even more hype. Social media gurus and experts started popping up everywhere, offering brands assistance based on shaky credentials. Catchphrases became commonplace: customers are in control! Focus on people, not technology! Listen first! You don’t need a Facebook strategy! Without a doubt, social "stuff" has the potential to change the way businesses engage with consumers, employees work together, and consumers communicate with each other. However, businesses that focus on the learnings of early social media will find themselves no better off than the early pioneers who found themselves with figurative consumer arrows in their backs. This session will focus on what worked early on, why it doesn’t work now, and what companies need to be thinking about now in order to create and capture value from social business.
Tagged with sxsw peter kim social media
Rory Cellan-Jones tells the story of the social networking scramble of the early 2000s and finds out how Facebook emerged to become world’s biggest social network. Facebook wasn’t the first site of its kind - other businesses had a lot in common with Mark Zuckerberg’s efforts - but its simplicity and the single-minded focus of its CEO gave it an advantage over the competition. With big growth has come big controversy, over privacy, security, and targeted advertising. Rory finds out that some people are becoming more wary about what they share online - could new networks spot a gap in the market and steal Facebook’s crown? Part 2 of 3.