LukeW’s no stranger to lighting fires – as Senior Director of Product Iteration at Yahoo! Luke overseas the world’s most trafficked web page, the Yahoo! homepage. Luke came over to ZURB to talk to us about what it takes to make excellent products.
Also huffduffed as…
Luke Wroblewski’s ZURBsoapbox: Listen to LukeW’s podcast 42 minutes, all of which are excellent. Subscribe: iTunes RSS ‘…he lit it all on fire in front of them.’ LukeW’s no stranger to lighting fires – as Senior Director of Product Iteration at Yahoo! Luke overseas the world’s most trafficked web page, the Yahoo! homepage.
In this interview, Luke Wroblewski, a Digital Product Designer and author of Mobile First, explains why that startups need to take more advantage of mobile.
Mobile is the “hot topic” these days. It’s increasingly at the front of designers’ minds. In a world where the power and capabilities of the device in your pocket are so great, the possibilities become somewhat astounding. The mobile landscape is changing so rapidly that it makes developing a formal strategy to “figure mobile out” all but impossible.
Luke Wroblewski is at the forefront of the mobile design movement. He suggests that it’s better to put something, anything, out there and see how it fares. Excessive planning in the mobile space leads to missing opportunity after opportunity. Taking advantage of the market as it is today and the capabilities of these devices can lead to the refinement and evolution of your product.