In the wake of the epic December 2008 ice storm, the majority of New Hampshire’s homes and businesses fell off the power grid. The best source of information about the outage, and the ongoing effort to restore service, was Martin Murray’s @psnh Twitter feed. In this conversation with host Jon Udell, Martin explains how and why Public Service of New Hampshire used social media to help manage the crisis.
Alix Hart, Brand Marketer at Best Buy, joins the Social Pros Podcast this week to discuss integrating social into all aspects of customer service and battling the "showroom" effect as a brick-and-mortar retailer.
Jonah Berger, Marketing Professor at the Wharton School, joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on, the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign.
Once relegated to one-time promos and marketing campaigns, Twitter is now a tool businesses use to provide customer service. And for some customers, Twitter can be a deciding factor in what companies they do business with.