In this episode of RWW Live, ReadWriteWeb talks to a group of leaders in the online shopping market. We have executives from Retrevo, ModCloth, Baynote, ThisNext and Cartfly on the call to discuss what’s next in online shopping in this timely holiday podcast.
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On this podcast, Cathi Bond talks about the Civil War Today, and Virginia Heffernan’s take on it (via New York Times). Cathi likes the idea of an immersive ‘you are there’ historical experience, but Nora wants more context. What do you think? Meanwhile, Nora Young points to Trendwatching’s May briefing on The F Factor: “F” as in “friend.” Social shopping and social recommenders are certainly taking off, but Nora wonders if more people need to do it (or at least more of her friends) to boost the value of recommendations. Perhaps they work best as a rough and ready guide to topics you don’t know a lot about.
What makes a shopper spend at one store and not others? Paco Underhill, founder and CEO of Envirosell and author of Why We Buy: The Science of Shopping, explains how he sizes up a shop for its selling potential. Also: why spending may not slow even in a slumping economy.
Shopping Cart expert Andrew Bleakley discusses the best shopping cart options and common mistakes people make when deciding on a cart.