Recorded at Penguicon 2009. With Rick Jackson (Wonder Audio) and Jim C. Hines.
CUinteriors
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cindy
There are no people in CUinteriors’s collective.
Huffduffed
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Selling Your Soul – Marketing Your Work on a Limited Budget
Tagged with convention_panel penguicon penguicon_2009 sfoha
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More marketers should learn the power of podcasting
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Lunar Design - Behold Beauty
Expressions - May 28, 2009: How can design tap into our emotional wiring, stop us in our tracks and create responses in us? An exploration we did at Lunar, loosely based on Don Norman’s Emotional Design, looked at how design can make us stop and think, stop and act, and stop and behold.
In this episode, Lunar’s John Edson, Jeff Smith and Becky Brown talk about this last dimension — the beauty dimension of "stop and behold" — and how it turns out to be the most elusive power of design.
http://iconocast.typepad.com/iconocast/2009/05/behold-beauty.html
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The Cool Buzz - Dec. 7th, 2009
Tagged with jordan adler send out cards soc network marketing training
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Deborah Schultz - It’s the people, stupid!
The most interesting problems on the web are social, not technical. Once the open, social stack moves into wide use, the real work is going to be on us to create ongoing experiences that inspire, inform, evolve. Avoid this talk if you want to hear about monetizing community, gaming the newest social site for a quick spike in your user numbers, or how to get a [insert cutting edge social platform] strategy for your brand. Instead, we’ll diagram (sentence-like) real examples of marketing and revising (reviving?) web products for connected consumers. Think of it as Mind Hacks for Web Marketers. We’ll show you how sites like Dogster, Etsy, Moo, Photojojo and others parlay initial passions into deep, sustained, active communities. People-powered thinking extends well beyond messaging. Instead, we’ll preach a connected style of marketing that addresses a range of operational areas, both coming & going. We’ll pay particular attention to what happens after launch, as we think an attentive to and fro is the intimate secret of success. Deborah Schultz is a thought leader and innovator on the impact and adoption of Internet technologies and the power of technology to connect society, culture and business. She speaks and consults on the cultural and economic impact of the Internet, and specifically where our social and technological networks overlap. She currently serves as Procter
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IndieGoGo: Blog: How to Build a Sizable Audience without a Multi-Million-Dollar Marketing Budget?
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The New Price Point? ‘Free’
Journalist Chris Anderson believes that businesses can profit by giving their material away on the Internet. His new book Free: The Future of a Radical Price explains how "free" can become a marketing technique, helping businesses gain credibility in an economy that increasingly values reputation.
Tagged with free freemium chris anderson marketing
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The opportunity cost of obsessing over web design vs. consistent content creation
http://www.steinarknutsen.com/the-opportunity-cost-of-obsessing-over-web-design-vs-consistent-content-creation/ Some thoughts on the challenges of managing multiple day-to-day responsibilities vs. the opportunity to create unique and compelling content for your readers.
Tagged with content management marketing blogging
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Social Media Marketing
‘Social Media Marketing’ is the start of a conversation about marketing communications using social media forms, including internet sites and mobile telecommunication sources. The book discusses the importance of data and analytics both in helping to monetize these media, and in improving the way that the owners of these media market themselves. Marketers wishing to communicate with customers, or potential customers via social media need to adopt a new set of skills and techniques to be effective. The need for dialogue and involvement, for engagement, is paramount. This book discusses solutions that allow marketers to target and measure their activities within social media.
Alan Moore, Smlxl Ltd
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Design of Desire
http://americanradioworks.publicradio.org/features/design/
New research is lending insight into why we want stuff that we don’t need. It also explains why some people are what are called tightwads, while other people are spendthrifts. This site is about buying and selling. About why we buy, how designers and marketers influence what we buy, and how individuals are using market ideas, tricks, and tools to market themselves.
Tagged with documentary marketing design
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