Usability? Meh. Let’s talk about persuasion. Are you designing serendipity, arousal, rewards and other seductive elements into your applications? We’ll discuss specific ways that sites like Dopplr, iLike and LinkedIn leverage basic human psychology to motivate and shape online behaviors.
BryanSchuetz / tags / psychology
Tagged with “psychology”
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The Art & Science of Seductive Interactions
Tagged with psychology behaviour sxsw sxsw2010 interaction design persuasion
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Why It’s Hard to Admit to Being Wrong
We all have a hard time admitting that we’re wrong, but according to a new book about human psychology, it’s not entirely our fault. Social psychologist Elliot Aronson says our brains work hard to make us think we are doing the right thing, even in the face of sometimes overwhelming evidence to the contrary.
Elliot Aronson, co-author, Mistakes Were Made (But Not by Me); social psychologist; professor emeritus, psychology, University of California Santa Cruz.
http://www.npr.org/templates/story/story.php?storyId=12125926