BryanSchuetz / collective / tags / products

Tagged with “products” (17) activity chart

  1. Design Thinking with Tim Brown and Yves Béhar

    Yves Béhar, CEO/Founder, fuseproject; COO, Jawbone Tim Brown, President and CEO, IDEO Peter Schwartz, Co-founder, Global Business Network; Senior Vice President, Salesforce - Moderator

    Design is not just for house interiors or a tech gadget’s user interface. Design has come to infiltrate how great leaders think, collaborate and tackle the world’s smallest and greatest problems. The idea of design thinking, often credited to IDEO CEO Tim Brown, has transformed analytical thinking into creative yet practical problem solving. It is thinking outside the box come to life. Yves Béhar has leveraged his design ethos with a dedication to quality and a positive consumer-product relationship, and has led a number of diverse design projects like One Laptop Per Child and the NYC Condom, for that city’s Department of Health. Join us as the wizards of design thinking Brown and Béhar dissect the formula for harmonizing industry, beauty, brand and meaning.

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  2. Brandwashed

    Martin Lindstrom, marketing visionary and consumer advocate, explains the secrets of how global corporations manipulate our minds to persuade us to buy. Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy looks at the marketing industry, exposing the psychological tricks and traps that companies devise to win our money. He reveals that advertisers and marketers intentionally target children, stoke the flames of public panic and capitalize on paranoia, make their products chemically addictive, and more.

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  3. Alan Middleton on the History of Branding

    Big Ideas presents York University professor of Marketing, Alan Middleton, on The History of Branding

    Video: http://www.youtube.com/watch?v=_STBDQbBNBs

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  4. Annie Leonard: The Story Of The Story Of Stuff

    When you look at a chair what do you see? Perhaps you see a chair. What does Annie Leonard see? "It looks like mahogany or teak I wonder if it came from Indonesia or Malaysia I wonder if the Penang people got kicked off it looks like it’s PVC it could be leaching phthalates those endocrine disruptors there could be flame retardants— " Whew.

    Leonard’s friends told her she needed to lighten up. So the fast–talking environmental activist made a cartoon. "The Story of Stuff" is a critique of the materials economy. It explains where our stuff comes from, where it goes once we trash it, and argues we’re buying too much, trashing the planet, and making ourselves unhappy. Leonard estimates the video has been viewed 10 million times. It’s shown in classrooms around the United States, to the dismay of Glenn Beck.

    Annie Leonard spoke in her hometown, Seattle, at Town Hall on March 24, 2010. University Bookstore and the Town Hall Center for Civic Life sponsored the event.

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  5. Mark Adams from Vitsœ talks to Dieter Rams

    As head of design at Braun, the German consumer electronics manufacturer, Dieter Rams emerged as one of the most influential industrial designers of the late 20th century by defining an elegant, legible, yet rigorous visual language for its products. The exhibition showcases Rams’ landmark designs for Braun and furniture manufacturer Vitsœ, examines how Rams’ design ethos inspired Braun’s entire product range for over 40 years and assess his lasting influence on today’s design landscape.

    From: http://designmuseum.org/podcasts

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  6. Getting People Who Don’t Buy to Buy Enthusiastically

    On November 3rd, Dr. Cialdini, along with Dan Ariely, Ori Brafman, Pam Danziger, Dan Hill and Christophe Morin were interviewed for the Extraordinary Minds webcast, “Getting People Who Don’t Buy to Buy Enthusiastically”.

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  7. Bill Buxton and Jared Spool (Spark | CBC Radio)

    Earlier this week, I wrote about digital Swiss Army knives. Today, Nora talked to researchers Bill Buxton and Jared Spool about the relative merits of single-purpose and multi-function devices. A shorter version of this discussion will air on Spark 98, but you can hear the full, uncut interview below, or download the MP3. [runs 38:34]

    http://www.cbc.ca/spark/2010/01/full-interview-bill-buxton-and-jared-spool/

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  8. Tim Brown: Change By Design

    Tim Brown

    CEO, IDEO; Author, Change By Design

    One myth of innovation is that brilliant solutions leap fully formed from the minds of geniuses. In reality, we don’t simply realize solutions; we design them. Design thinking is now being applied to address a wide range of concerns, from delivering clean drinking water to improving airport security and microfinancing.

    This program was recorded in front of a live audience at the Commonwealth Club of California on November 9, 2009

    http://fora.tv/2009/11/09/Change_by_Design_Tim_Brown_of_IDEO

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  9. Cities, Design and Climate Change

    With cities contributing upwards of 75 per cent of global carbon emissions, urban design is increasingly important when planning for climate change. This discussion examines the creative urban design solutions coming out of the world’s cities. Saskia Sassen is Robert S Lynd Professor of Sociology at Columbia University. Richard Sennett is professor of sociology at LSE and NYU. Jonathon Porritti s the chair of the sustainable development commission and founder and director of Forum for the Future.

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  10. Tim Brown: Change By Design

    Tim Brown is the CEO and president of IDEO, and speaks regularly on the value of design thinking and innovation to business and design audiences around the world. He participates in the World Economic Forum at Davos, and his talk “Serious Play” can be seen on TED.com. In this interview, he reviews his career at IDEO, explores the impact of design processes (drawing and storytelling), as well as discussing his new book, Change By Design.

    http://observermedia.designobserver.com/audiofile.html?entry=11317

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