In 1970, futurist Alvin Toffler brought out a soon-famous book called “Future Shock”. It described a world in which people could no longer keep up with the pace of change.
In 2013, big thinker Douglas Rushkoff is out with a book called “Present Shock”. It describes a world in which the change has arrived. In a digital tsunami. And we are lost in it.
Tumbling in an overwhelming, almost tyrannical, “now.” A present in which we’ve lost our cultural narrative, our past, our future. We can drown or we can thrive, he says.