Taking Amy Jo Kim’s principles to heart, it’s possible to make even the most productive social interactivities "fun." We already knew we could lose track of time and become immersed in our work but now we know how to help others fall into "flow". Kim reviews three case studies of social media—YouTube, Twitter and FaceBook — implementing specific qualities of game mechanics.
Tagged with “gamemechanics” (2)
Putting the Fun in Functional: Applying Game Mechanics to Social Software – Amy Jo Kim, ShuffleBrain
You and I have both know people who desperately promote their Twitter accounts because they want to see their follower numbers increase. I recorded this interview to help you learn how you can foster that kind of rabid enthusiasm for your product by adding game mechanics.
I used to think adding game mechanics was a simple as “throwing some kind of point system” on a site. After listening to Amy Jo Kim in this program, you’ll see that there’s more going on under the surface. You’ll understand the levels of activity that you need to build in. And you’ll get a virtual toolbox full of tools that you can use to add game mechanics to your business and build a passionate audience that competes to take more action on your site.