Putting the Fun in Functional: Applying Game Mechanics to Social Software – Amy Jo Kim, ShuffleBrain

Taking Amy Jo Kim’s principles to heart, it’s possible to make even the most productive social interactivities "fun." We already knew we could lose track of time and become immersed in our work but now we know how to help others fall into "flow". Kim reviews three case studies of social media—YouTube, Twitter and FaceBook — implementing specific qualities of game mechanics.

http://www.baychi.org/calendar/20080408/#1