In January, South America’s largest city officially banned outdoor advertising. Billboards, neon signs, bus-stop ads, even the Goodyear blimp - all were suddenly illegal. Folha de Sao Paulo reporter Vinicius Galvao describes seeing his city as though for the first time.
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Clearing The Air
Tagged with sao paulo brazil advertising
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Brazil Fools the World with Twitter Hoax
Cala Boca Galvão. Is it the new Lady Gaga single? A campaign to save an endangered South American bird? A runaway Twitter meme? The Berkman Center’s Ethan Zuckerman and IMPRENSA editor Igor Ribeiro explain.
http://www.onthemedia.org/episodes/2010/06/18/segments/156254