In January, South America’s largest city officially banned outdoor advertising. Billboards, neon signs, bus-stop ads, even the Goodyear blimp - all were suddenly illegal. Folha de Sao Paulo reporter Vinicius Galvao describes seeing his city as though for the first time.
Tagged with “brazil” (2)
Cala Boca Galvão. Is it the new Lady Gaga single? A campaign to save an endangered South American bird? A runaway Twitter meme? The Berkman Center’s Ethan Zuckerman and IMPRENSA editor Igor Ribeiro explain.