Considering how many busi nesses depend upon the web for their income, it’s shocking how poorly designed most shops are. Not only aes thet i cally, but also as far as ease of use, retail psy chol ogy and user expe ri ence are con cerned. How can we design better shops? If cus tomers enjoy shop ping more, won’t our clients earn more? Can forms be fun? What’s the psy chol ogy behind online pur chases? How can online and offline buy ing expe ri ences be har monised? Matt Balara will share some of his 15 years of expe ri ence design ing web sites, the vast major ity of which have sold some thing or other.
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Tagged with “wds2010”
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Matt Balara — Flogging design: best practices in online shop design
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Donna Spencer — Keeping your content alive from cradle to grave
By now we all know that the web is not a pub li ca tion — that it’s a liv ing, evolv ing thing. But a lot of con tent I see still appears to be ‘pub lished’ once and then left alone.
This talk is about what hap pens after con tent is pub lished. We’ll talk about how to:
decide what to cre ate in the first place (and what the best for mat is) iden tify which con tent types need to be left alone, and which need to be looked after revive exist ing con tent and give it a sec ond wind check your con tent is still work ing for its readers put it to sleep when it is time put a process in place so you can do this your self and with dis trib uted con tent creators We’ll also dis cuss how this varies depend ing on your indus try, size of site and type of content.